Best Way to Advertise Whole House Water Filtration Systems

This article originally appeared in Water Quality Products March 2022 event as "Home Sugariness Home"

New homeowners are excellent prospects for water quality products. There are lots of statistics that back up this, including results from the 2022 Water Quality Association (WQA) Consumer Opinion Study.

Just before we get into all of that, let us get to know a little about the new homeowners, including their demographics, too equally the characteristics of the homes they purchased. Final year, there were 8.8 million new homeowners. Then, who were they?

What Exercise New Homeowners Buy?

Most new homeowners are excited near their new home purchase. And that means buying a lot of things, including effects, major appliances and water filtration products.

According to a survey past Welcome Homeowners Magazine of new homeowners ownership habits, 72% of new homeowners will spend between $10,000 and $25,000 within the first year after they move. 40-one percent of these new homeowners will buy furniture. Xx pct volition purchase piece of furniture inside the first 30 days.

Traditionally, the h2o quality industry has found that new homeowners correspond a vital prospect group for h2o treatment dealers.

According to the 2022 WQA Consumer Stance Study, 2-thirds (63%) of Americans purchased some sort of water treatment organisation in the outset year they moved into their current habitation.

The WQA study drilled down the water filtration purchases new homeowners made. More than than 2-thirds bought a point-of-employ/bespeak-of-entry product (40%) or a fridge filter (37%), while the remaining purchases were dominated past reverse osmosis (RO) (11%). That means that more than half of new homeowners will buy a water filtration product other than a refrigerator filter. That also means that 51 out of 100 new homeowners are prime number prospects for a water dealership.

Fine-Tuning Your Value Proposition

A potent value proffer is not most the actual features of your arrangement, but the benefits it provides to the user. Your goal is to motion the conversation away from price and focus on what your system can exercise to improve someone'south life. When it comes to the new homeowner, there are six master points to incorporate into your presentation.

Taste.

Bad tasting water is a common complaint of the majority of people who movement into a new home. People who movement from a city frequently detect well water difficult to enjoy. Country-to-city transplants compare municipal water with drinking out of a bleach bottle.

The point is that regardless of actual contaminants present, people experience a strong allegiance to the water they grew up with.

Not but tin can yous capitalize on water taste, you can also focus your efforts on tap water odor or color.

Customization.

New homeowners are making their new house a home. They are customizing and making themselves comfortable. A h2o filtration system or water conditioner is not merely an investment in their new abode simply a smart way to personalize their new home to their specific taste.

This is especially truthful for those new homeowners who purchased a resale domicile. About of the time, new homeowners volition focus on these types of improvements five months after the purchase.

This is a key fourth dimension to discuss the appearance of a abode. For instance, if this is a hard h2o, well water or high-iron expanse, make certain to emphasize the value of a h2o softener to inhibit rust. Afterward all, no new homeowner wants to be embarrassed by rust stains when company comes calling.

This is also a good time to show off the different faucets you offer.

Peace of Mind.

Every homeowner is concerned about water quality. This is especially true for the 37% of new homeowners who have children living at home.

According to the 2022 WQA Consumer Opinion Study, households with children are far more probable to purchase a water filtration system in the futurity than those without children. Parents understand that contaminant-gratuitous water is a gene in their children's salubrious life.

There is enough in the news every twenty-four hour period to business organization whatever sane person. This is your opportunity to explain how a water filtration system purifies and protects against contagion. This is not only virtually drinking water, only well h2o and septic systems. Your organisation is the bulwark that provides peace of mind.

Remember, WQA marketing guidelines are very clear in terms of the utilize of scare tactics. Yous do not need them. People are already scared. Your chore is to show how you are providing the solution.

Convenience & Free energy Savings.

According to Freddie Mac, one of the goals of new homeowners is to bring energy-efficiency and convenience to their new dwelling house.

One of the most practical, dollar-saving amenities of a h2o filtration organization is the 24/vii convenience information technology provides. No more buying water at the grocery store and lugging it domicile.

When it comes to free energy savings, a water workout arrangement saves money on electricity, keeps appliances running smoothly and eliminates scale.

In the sales process, this is where you demand to fine-tune your presentation needs versus wants. Needs are things in life which are required for basic survival, like shelter, food and habiliment. Wants are things in life, which are non essential for survival but are desired for comfort, convenience or status.

According to a National Association of Realtors (NARs) study, 25% of new homeowners cut spending on luxury or non-essential items to afford their new home. This is where yous position water filtration or conditioning as a need instead of a want.

A new homeowner tin can save thousands of dollars a year by investing in a reusable, BPA-free water container and refilling information technology throughout the twenty-four hour period. Americans tend to average nearly 200 water bottles a year. At an boilerplate price of ii dollars a bottle, that can add up fast. This might also be where you offer a reusable water container as a gift with purchase.

Investment.

The same Freddie Mac report recommends that new homeowners consider the investments they make in their homes seriously. The report showed that mechanical and free energy-efficient improvements volition return the most value for the investment.

A h2o filtration or conditioning system is a good investment. It is a valued feature for resale.

A recent study done by the National Clan of Home Builders (NAHB) Economics team focused on millennial home buying preferences.

The 2022 survey asked contempo and prospective buyers to rate 175 different features on the following four-tier calibration:

• Essential: Unlikely to purchase a home without feature;
• Desirable: Seriously influenced to buy habitation if included;
• Indifferent: Would not influence buy determination; and
• Do Not Want: Not likely to buy a abode with characteristic.

In terms of virtually wanted features when ownership a new home, xxx% of millennials said that a water filtration system was essential; 42% said it was a desirable feature.

That ways about iii-quarters of millennial home buyers feel that a water filtration organisation is an important feature in their home and are influenced by this when buying a domicile.

Protecting the Surroundings.

Not a day goes by without news about the upshot of plastic water bottles in our landfills, in the ocean and its devastating bear upon on marine creatures.

The millennial cohort is the about outspoken group in terms of ecology impact. With almost half of new home buyers in the millennial accomplice, explaining how a organisation protects the environment goes a long manner when you lot draw the benefits of your arrangement.

In determination, new homeowners are a unique market segment. At that place is no question that they volition continue to exist a acme prospect group in the water quality industry. To be successful, dealers and marketing managers need to brand certain their advertising materials for this grouping focus on what makes new homeowners tick.

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Demographics of the viii.8 meg Home Buyers:

• 37% (three.3 million) of all recent habitation buyers were kickoff-time buyers.
• The typical dwelling heir-apparent was 40 years one-time.
• Recent home buyers had a median household income of $91,600.
• 27% of recent home buyers were racial or ethnic minorities.
• 37% (iii.3 one thousand thousand) of all buyers had children under the historic period of eighteen living in the home.

Characteristics of the 8.8 million Homes Purchased:

• The median toll of homes purchased by dwelling house buyers in 2022 was $250,000.
• 80% of homes purchased were detached unmarried family homes.
• Contempo home buyers purchased homes with a median of one,900 square feet.
• Recent abode buyers purchased homes with a median year built of 1991.

How & Why the eight.8 million Homes Were Purchased:

• eleven% of recent dwelling buyers purchased a home without a down payment.
• 52% of recent abode buyers used savings or cash on hand for the down payment.
• The top reasons why recent home buyers decided to move were to "motion for a improve home";
• (55%), to "move for a better neighborhood"(46%), and to "motility to form a household" (39%).
• 84% of all buyers reported they viewed a habitation buy every bit a skillful investment.

* These statistics courtesy of the 2022 National Clan of Abode Builders study on the Characteristics of Recent New Home Buyers and the 2022 National Association of Realtors Habitation Buyer and Seller Generational Trends Report.

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Source: https://www.wqpmag.com/business/how-market-water-treatment-products-new-homeowners

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